I'm Dario. For 20 years I've been building interactive tools that turn your list into sales.
Software engineer, more than 40 published apps, manager of the largest international sports project in the world, and since 2023 inside an info business, where I studied the whole stack in depth: sales, marketing, lead generation and monetization. I speak the language of code and the language of funnels, and today I bring them together for a few info businesses and personal brands at a time.
I help info businesses and personal brands turn the contacts sleeping on their list into clients who buy and renew, without spending an extra euro on ads and without touching a line of code.
My path
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2006
Software engineering
I trained as a software engineer. That's where I learned the method I still use today: when something doesn't work, you don't add more, you look for the exact point where the system breaks.
Skills gained- Algorithms and data structures
- Databases
- Networks and systems
- Problem analysis
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2010
App developer and full stack web developer
I wrote code every day and published more than 40 apps. I know what happens when an app goes from 10 to 10,000 users, what gets a review rejected and what breaks with an iOS update. As a full stack web developer I also worked on a project that became a Twitter trending topic, and I saw what it means to handle a sudden traffic spike.
Skills gained- Native iOS and Android apps
- Full stack web development
- Architecture and backend
- Store publishing
- Performance and scalability
- Mobile user experience
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2020
Manager of the largest international sports project in the world
I led teams, deadlines and clients across several countries. I learned to deliver on time, to talk with non-technical people and to guarantee quality through processes, not through last-night heroics.
Skills gained- Leading international teams
- Planning and deadlines
- Communicating with non-technical people
- Quality processes
- Monitoring and KPIs
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2023
Full stack experience in info business, sales included
In these years I studied and applied info business techniques in depth, until I understood them at the root: not just how to build a funnel, but how to walk a person from the problem they have today to the result they want. Alongside that I study gamification in depth, that is, using game elements and mechanics in contexts that aren't games, to engage people and help them act consistently. I learned that you only truly sell when the client feels they can change, and they only stay if they live that change.
Skills gained- Funnels and lead generation
- Email marketing and automations
- Client transformation
- Analytics and conversion tracking
- Sales and sales calls
- CRM and setters
- Post-purchase client journey
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Today
Nurturing Attivo (Mobile app funnel)
I realized the problem wasn't how much we told our contacts, but that we gave them nothing to do every day. So I built an app with missions, seasons and notifications at the right moment. Today I build it turnkey for a few info businesses and personal brands at a time, and I always measure it against a control group.
Skills gained- Gamification and habits
- Behavior-based notifications
- A/B tests and control groups
- Results dashboards in euros
My why
I'm Daniela's husband and Nicolò's father. They are the why behind everything I do.
I work with few clients at a time for a precise reason: I want to give each one all the attention needed to deliver real results, measured and not promised. I'd rather follow a few projects well than chase many halfway.
Quality in business, to give my son a quality future.
Shall we see what your list is worth?
Enter your info business numbers and find out the estimated increase in one year if part of your list becomes active again.
Calculate what your list is worth